Twitter is a micro-blogging platform. It lets you update your status and lets the whole world know what you are up to. There are millions of Twitter-addicts all over the world, and growing daily. Companies can also use it to promote themselves.
On Twitter you will have people “following” you, and you will be “following” others. “Following” is being updated every time a new post is added to one of your contacts’ profiles. Being followed is the same; every time you have something to add, all your “followers” will be updated. The more people that follow you, the more exposure your business will get. But it’s not about adding as many people as you can to your friends list. You need to be smart about building your follower base.
The problem is that many companies that try to market using Twitter don’t understand how this community works, and consequently their Twitter Marketing efforts don’t pay off.
The following steps will guide you in understanding what to do and what not to do to give your company huge exposure using Twitter.