A solid Google+ Local listing (formerly known as Google Places) for your business is very necessary to online and mobile marketing for your business. If you’re a brick and mortar shop or even a business that operates out of your home, your local listing within the Google local database is essential to your marketing mix.
You can use Facebook to gain new clients, stay in touch with current clients, promote new products and sales offers and create buzz and PR that is specific about your business. There are many businesses using Facebook to market and seeing success in doing so. Facebook Page or Group? Which One is Right for You?