---
title: Understanding Your eCommerce Shopping Cart
description: AVERAGE SHOPPING CART ABANDONMENT RATE		 				0 				% 							of all online shopping carts fail to make it to the checkout stage 		Shopping cart abandonment is di
url: https://froggdesigns.co.za/understanding-your-ecommerce-shopping-cart
date_modified: 2023-08-24
author: admin
language: en_ZA
---

## AVERAGE SHOPPING CART ABANDONMENT RATE

				
				
					
		
				
			
						
				
							
			of all online shopping carts fail to make it to the checkout stage			
				
				0
				%
			
		
						
				
					
		
					
		
				
						
					
			
						
				
									
Shopping cart abandonment is discouraging. It’s hard to attract shoppers, have them add items to their cart…and then leave before finalizing their purchase. Understanding your target audience is crucial in determining your direction, marketing approach, language, content and even product designs. 

								
				
					
		
					
		
				
						
					
			
						
				
					
## WHY DO ONLINE SHOPPERS ABANDON THEIR CARTS?

				
				
					
		
					
		
				
						
					
			
						
				
							
			High Shipping Costs			
				
				0
				%
			
		
						
				
					
		
				
			
						
				
							
			Not Ready To Purchase			
				
				0
				%
			
		
						
				
					
		
				
			
						
				
							
			High Product Cost			
				
				0
				%
			
		
						
				
					
		
				
			
						
				
							
			Wanted To Puchase Later			
				
				0
				%
			
		
						
				
					
		
					
		
				
						
					
			
						
				
							
			Shipping Cost Not Clear			
				
				0
				%
			
		
						
				
					
		
				
			
						
				
							
			No Guest Check Out			
				
				0
				%
			
		
						
				
					
		
				
			
						
				
							
			Too Much Info Required			
				
				0
				%
			
		
						
				
					
		
				
			
						
				
							
			Slow Website			
				
				0
				%
			
		
						
				
					
		
					
		
				
						
					
			
						
				
							
			Payment Options			
				
				0
				%
			
		
						
				
					
		
				
			
						
				
							
			Slow Shipping			
				
				0
				%
			
		
						
				
					
		
				
			
						
				
							
			SPAM With Purchase			
				
				0
				%
			
		
						
				
					
		
				
			
						
				
							
			Website Crashed			
				
				0
				%
			
		
						
				
					
		
					
		
		
				
				
					
## Looking for an eCommerce Website that works?

				
				
				
				
					
### Elevate your business with an effective online store.

				
				
				
				
									
					[Let's start building success!](https://froggdesigns.co.za/online-shop-design/)