What Is Local SEO and Why Is It Important for Your Business?

How Local SEO is different from regular SEO and why it’s important?

Most people don’t realize that Google uses multiple algorithms to return search results. Search engine optimisation, commonly called SEO, is the strategy of optimising signals on and off a website to influence how the website shows up when certain keywords are searched for.

When we talk about SEO, we’re talking about regular, traditional SEO that targets Google’s traditional algorithm. Google uses a different algorithm to return localized search results, and Local SEO is the strategy of optimising signals to target that specific algorithm.

How to Make Sure the Local Algorithm Applies to Your Business

Any business with a brick and mortar storefront or that serves customers in a particular geographic area needs Local SEO. The easiest way to check whether the local algorithm applies to your business is with a quick Google search. Search for a handful of your most important keywords and check out the search results.

If you see a map pack – a map with three results underneath, that’s a clear signal that the local algorithm returned those results, and that means your business needs Local SEO.

But Local SEO isn’t only about the map pack. With Local SEO, you’re also targeting localized organic results and searches on Google Maps. Your business’s physical location is important, as is proximity – How far away you are from the searcher?

The radius for local search results varies greatly between different verticals and even different cities. Typically, the more concentrated the competition, the smaller the search radius will be.

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