When it comes to search, Google pretty much has a monopoly. According to Statista, as of February 2021 they have 86.6% of worldwide desktop market share.
As local marketers, while we don’t always love Google and their many algorithm changes, where would we be without them? Local businesses wouldn’t need to hire us to help them place in Google search, and more than likely, we’d all have other careers!
So, Why Is Google My Business Important?
First, it’s time to think beyond the reason “because consumers trust Google” (even though they do). The more obvious reason is that Google owns Google My Business. This means they prioritize the businesses that are using their products and services. By having an optimized Google My Business (GMB) listing, Google can better understand the business, their products and services – and deliver relevant search results that are based on the user’s query, and the location of the user in relation to the business that’s closest to them.
Enhanced Online Visibility: Google My Business is your gateway to appearing on Google’s search results and Google Maps, increasing your business’s visibility to potential customers who are actively looking for products or services you offer.
Local Search Dominance: For location-based searches (e.g., “coffee shop near me”), GMB listings occupy prominent space on search results, helping local businesses attract nearby customers.
First Impressions Matter: GMB listings provide essential business details like contact information, website link, photos, and reviews, allowing potential customers to form an impression before even visiting your website.
Business Credibility: A verified GMB listing adds legitimacy to your business and signals that it’s active and trustworthy, which can influence customers’ decisions.
User Insights: GMB offers valuable insights about how customers find your listing, where they’re coming from, and what actions they take. This data can guide marketing strategies and decision-making.
Customer Interaction: Through GMB, you can engage with customers by responding to reviews, answering questions, and sharing updates. Positive interactions can build customer loyalty.
Reviews and Ratings: GMB showcases customer reviews and ratings prominently. Positive reviews bolster your reputation, while responding to negative feedback demonstrates your commitment to customer satisfaction.
Mobile Accessibility: With the rise of mobile searches, GMB’s mobile-friendly format ensures potential customers can easily access your business information on various devices.
Business Information Control: GMB lets you manage and update vital business details like hours of operation, special holiday hours, and temporary closures, ensuring accurate and up-to-date information is readily available.
Visual Appeal: Photos and videos uploaded to GMB provide a glimpse into your business, helping customers evaluate what you offer and enhancing their decision-making process.
Promotions and Posts: GMB allows you to create posts about offers, events, or updates, giving you the opportunity to keep customers informed and engaged in real-time.
Google Maps Integration: GMB listings are seamlessly integrated with Google Maps, making it easy for customers to locate your business and get directions.
SEO Benefits: A well-optimized GMB listing can positively impact your local search engine optimization (SEO), helping your business rank higher in local search results.
Cost-Effective Advertising: GMB’s basic features are free and offer substantial benefits. It’s a cost-effective way to establish an online presence and attract local customers.
Competitive Edge: Utilizing GMB effectively can help you stand out from competitors who might not be maximizing their local online presence.
Data Accessibility: GMB’s analytics provide valuable insights into how customers are interacting with your listing, enabling data-driven decisions for your business strategies.
Google Reviews Impact: Positive Google reviews can significantly influence potential customers’ decisions and can even lead to higher click-through rates to your website.
New Customer Acquisition: As a primary source of business information, GMB helps you reach new customers who might not have been aware of your business otherwise.
Quick Updates: GMB allows you to instantly update business information, such as special promotions or temporary changes, ensuring customers have the latest details.
Integration with Google Ads: If you’re running Google Ads campaigns, linking GMB with your ads can enhance their visibility and effectiveness.
