What is local SEO, and how can it benefit your small business?

What is local SEO, and how can it benefit your small business?

Local SEO, or Local Search Engine Optimisation, is a strategic process focused on optimizing your online presence specifically for local search results. 

Gone are the Old Search Days when you typed “Coffee Shop” and Google offered you a sellection of oulets in a ‘bigger’ city nearby (+/- 1000 km’s away)

Unlike regular SEO, Local Search Engine Optimisation targets potential customers within your geographic area who are actively searching for products or services you offer. Here’s how it can benefit your business:


Increased Visibility:

  • Local Searches: When someone searches for “best coffee shop near me”, local SEO ensures your coffee shop or restaurant appears in the top results, bringing you more potential customers.
  • Map Pack: Local SEO helps you rank higher in the coveted “local map pack” on Google Maps, giving you prime visibility right when people are looking for local options.

Targeted Audience:

  • Reach the Right People: Local SEO ensures you’re not wasting resources attracting people who will never visit your physical location. You connect with customers actively seeking what you offer in your area.
  • Build Relationships: Local SEO fosters a stronger connection with local customers, making them more likely to choose you over competitors and recommend you to others.

Additional Benefits:

  • Cost-Effective: Compared to national advertising, local SEO can be more cost-effective, focusing resources on your immediate customer base.
  • Improved Credibility: Building a strong local online presence showcases your commitment to your community, establishing trust and credibility with potential customers.
  • Boost Website Traffic: Overall website traffic can increase as your local visibility grows, attracting potential customers from various online sources.



Local SEO is an ongoing process that requires consistent effort, but the benefits it offers businesses are awesome. Frogg Designs will optimise your website, online directories, and build your local online presence, you can attract more qualified leads, convert them into customers, and ensure your business thrives in your local market.

If you’re interested in learning about how we can help with your website and local SEO:

View Our Standard Design Prices or Request A Quote

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