What is LOCAL SEARCH ENGINE OPTIMISATION?

Local SEO is a search engine optimization (SEO) strategy that helps your business be more visible in local search results on Google. Any business that has a physical location or serves a geographic area can benefit from local SEO.

Local search engine optimisation (SEO) is the process of improving the visibility and ranking of a business’ website within the unpaid, or organic, search results of a localised search engine. The ultimate goal of local SEO is to improve the visibility and ranking of a business’ website so that it appears as the number one result for relevant queries entered into the local search engine.

There are many factors that influence how your website ranks in local search results. Some of these factors include your website’s title tag, meta descriptions, on-page content, backlinks, and location data. In order to improve your website’s ranking in local search results, you must first understand how each of these factors works and how they can be optimised for your business.

 A strategic local SEO strategy helps your business differentiate itself and stand out from competition by leveraging rich listings. Business listings are the foundation of a solid local SEO strategy. Many small and local businesses are missing out on attracting new customers simply because their listings and local citations are either non-existent or incorrect. We’ll help make sure your site and listings are optimised across the web. This will give you more exposure on sites like Google Maps, Yelp, Facebook and more. 

 

Getting your business listed on Google My Business, websites, apps, and directory sites is essential to building a strong digital presence. When businesses start using their local digital presence not just for basic discovery, but as a distinct marketing channel, there full value is finally unlocked.

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