When it comes to search, Google pretty much has a monopoly. According to Statista, as of February 2021 they have 86.6% of worldwide desktop market share.
As local marketers, while we don’t always love Google and their many algorithm changes, where would we be without them? Local businesses wouldn’t need to hire us to help them place in Google search, and more than likely, we’d all have other careers!
So, Why Is Google My Business Important?
First, it’s time to think beyond the reason “because consumers trust Google” (even though they do). The more obvious reason is that Google owns Google My Business. This means they prioritize the businesses that are using their products and services. By having an optimized Google My Business (GMB) listing, Google can better understand the business, their products and services – and deliver relevant search results that are based on the user’s query, and the location of the user in relation to the business that’s closest to them.