Creating Keyword Research and Content Ideation Prompt for the [Your Business Niche]
Niche Overview and Target Audience:
- Describe the [Niche] industry briefly, focusing on its unique qualities, trends, and primary audiences. List any specific demographics, interests, or needs of the target audience.
The goal of the Keyword Research:
- Identify keywords and blog topics that drive organic traffic, engage the target audience, and address underserved or less competitive areas within the [Niche].
- Prioritise keywords that align with the purchase intent (informational, commercial, transactional, navigational, local) of readers who may become potential customers or clients.
SEO Best Practices for Keyword Research:
- Emphasize long-tail keywords that reflect specific user intent within the [Niche].
- Include keywords with moderate-to-high search volume but low-to-moderate competition.
- Search for variations of short keywords, expanding with terms like “how-to,” “best,” “top,” “guide,” “near me,” “tips,” and “reviews.”
- Incorporate different keyword intents (informational, commercial, transactional, navigational, and local).
Keyword Research Methods to Use:
- Google Alphabet Soup: Start with base keywords related to [Niche] and use each letter of the alphabet to find auto-suggestions in Google Search. Identify any unique, long-tail keywords suggested.
- People Also Asked: Use Google’s “People Also Asked” section to discover related questions and FAQs within the niche.
- Related Searches: Check the “Related Searches” section at the bottom of Google search pages for additional terms related to the primary keyword.
- Google Keyword Planner: Use Keyword Planner to generate new keyword ideas and obtain data on search volume, competition, and cost-per-click (CPC) metrics. Choose keywords with low competition and a strong search volume.
- Site: Method: Search
site:competitorwebsite.com [keyword]to analyze competitors’ keyword strategies. Observe which topics competitors are targeting and find underserved gaps.
Underserved Blog Topics in the [Niche]:
- Generate a list of blog topics based on keyword insights. Focus on less competitive topics that add value for the audience and have not been widely covered.
- For each topic, include suggestions for:
- Title Variations: Use keyword-rich phrases for title options.
- Content-Type: Specify if it’s best suited for a “how-to guide,” “listicle,” “case study,” or “ultimate guide.”
- SEO Optimisation Tips: Include the target keyword in titles, headings, and meta descriptions. Use relevant internal and external links, and structure the content for readability and SEO.
- User Intent: Determine if the topic meets informational, commercial, transactional, navigational, or local intent.
Example of Topics to Include in the Output
Navigational Topics
- “How to Navigate [Specific Service/Tool in Niche]”
Informational Topics
- “The Ultimate Guide to [Topic] in [Niche] for Beginners”
- “Top 10 [Tools/Resources] for [Audience]”
Commercial Topics
- “Best [Products/Services] in [Niche] for 2024”
- “Comparison of [Service/Product A] vs. [Service/Product B] in [Niche]”
Transactional Topics
- “Where to Buy [Product] Near Me”
- “Sign Up for [Service] and Get [Benefit]”
Local Topics
- “Top [Service Providers/Companies] in [City/Region]”
- “Best Local [Service] in [City]”
By following these steps, this prompt provides a clear path to uncovering underserved blog topics that attract organic traffic and meet SEO best practices within the [Niche].
